The Uganda Communications Fee (UCC) has issued a warning to all broadcasters towards selling or promoting stage performs and public leisure occasions that haven’t obtained prior approval from the Fee.
Any broadcaster present in violation of this directive will face regulatory sanctions, as per the Uganda Communications Act.
In a letter addressed to all broadcasters, UCC Government Director Nyombi Thembo talked about that no media outlet—together with tv, radio, on-line platforms, posters, billboards, or every other medium—ought to promote or promote any stage play or public leisure with out proof of correct authorization.
The directive defines stage performs broadly, together with tragedies, comedies, farces, operas, burlettas, interludes, melodramas, pantomimes, dialogues, prologues, epilogues, or every other type of dramatic leisure.
Public leisure, however, consists of concert events, circus performances, waxwork exhibitions, puppet reveals, dance exhibitions, artwork shows, video games of talent or likelihood, acrobatics, skilled wrestling, and boxing matches, amongst others. Nevertheless, athletic video games and sports activities are exempt from this requirement.
Below Rule 9(1) of the Stage Performs and Public Leisure Guidelines 2019, all ads associated to the aforementioned occasions should get hold of prior approval from UCC. Broadcasters should be certain that any marketed occasion has secured the allow from the Fee earlier than working promotional content material.
The Fee hereby directs all broadcasters that no promoting or promotion of any stage play or public leisure shall happen in your platforms with out the individual or entity proving that they’ve acquired the requisite allow and essential authorizations from the Fee.
To implement compliance, broadcasters will now be required to submit month-to-month reviews detailing all stage performs and public leisure occasions they’ve marketed or promoted. These reviews should embrace the related permits issued by UCC.
