Because the Nyege Nyege Afro-Galactic pageant progresses to the third day, pageant and get together individuals have been availed with greater than 4,220 free litres of consuming water aimed in direction of fostering consuming carefully and spacing drinks whereas they participate within the numerous actions on the pageant.
This and extra are a part of Uganda Breweries’ accountable consuming marketing campaign endorsed on the accountable consuming sensitization pit cease by way of awareness-targeted and fascinating actions to advertise optimistic consuming amongst all.
Revelers have been sensitized by way of karaoke challenges and trivia periods with fortunate revelers strolling away with goodies tofoster optimistic alcohol consumption like water bottles.
Uganda Breweries is dedicated in direction of doing the enterprise the proper manner by way of selling optimistic consuming as a core pillar of their 10-year Spirit of Progress motion plan.
Talking on the pageant, Brenda Kobutungi, the UBL Company Relations Supervisor- Optimistic Ingesting mentioned platforms like Nyege Nyege present a possibility to affect and inspire customers to embrace accountable alcohol consumption.
“We’ve got ensured of this by way of highlighting the significance of moderation and sensitizing towards underage consuming and binge consuming by way of DRINKiQ.com for all customers to make totally knowledgeable decisions all through the 4-day pageant,” she added.
On the similar set-up, the brewery has carried out additional sensitization and consciousness of their Fallacious Facet of the Highway marketing campaign – an initiative that educates individuals concerning the risks of drink driving.
By press time, over 500 revelers had been instantly sensitized about drink driving they usually confirmed clear understanding of the results of the vice.
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