Nile Breweries Restricted (NBL) has formally reintroduced Chairman’s Additional Robust Beer (ESB) to the Ugandan market in response to excessive shopper demand for a daring, refined beer that symbolizes management, ambition, and success.
Now accessible in a sublime 330ml bottle with a modern, trendy label, the brand new Chairman’s ESB delivers a premium consuming expertise that units a brand new benchmark in Uganda’s beer market.
Boasting a clean style and a 7% ABV, this expertly crafted beer blends high-quality barley malt and maize, providing a full-bodied character that stands out from the competitors.
On the unique launch occasion at Onomo Lodge, Nakasero, Adu Rando, Managing Director of Nile Breweries, emphasised that the choice to carry again Chairman’s ESB was pushed by overwhelming shopper demand.
Chairman’s ESB is a beer that resonates with Ugandans who take cost of their lives. Over time, we’ve obtained quite a few requests to carry this model again. Our latest market analysis confirmed a robust demand for a clean but robust, aspirational beer—making this relaunch a transparent alternative.
This model represents energy, dependability, and success. It’s brewed for many who rise above the remaining, and as we are saying, ‘Make Manner for the Chairman.’
The launch occasion introduced collectively business stakeholders, media, and beer lovers for an unique tasting session, permitting visitors to expertise Chairman’s ESB’s distinctive smoothness and daring character firsthand.
Eric Malinga, Model Supervisor for Chairman’s ESB, highlighted the beer’s distinctive positioning:
Chairman’s ESB is extra than simply one other robust beer—it’s an announcement. We’ve used the best components to craft a wealthy, full-bodied style that’s daring but clean. This beer is for many who have made their mark, risen to the highest, and really embody what it means to be a Chairman.
With this launch, we’re giving customers an opportunity to expertise one thing extraordinary.
Now accessible at choose shops throughout the Kampala area, Nile Breweries is assured that Chairman’s ESB will develop into the popular alternative for formidable people looking for a premium beer expertise.
