On Wednesday twenty ninth Might 2023, Uganda Breweries introduced the launch of the “Love Scotch Affair” with a media immersion. The celebration devoted to all issues Scotch whisky will span two months.
Beginning Saturday 1st June, whisky fans throughout Uganda can have the chance to rediscover Scotch and be taught the very best methods to savor the beloved spirit.
The marketing campaign was formally unveiled at a media launch occasion held at Molecule Lounge in Kololo, with choose media personalities who had been handled to an expertise of what to anticipate on the Love Scotch activations.
The journalists and media personalities had been handled to an unique “Love Scotch” expertise, the place they loved a complete introduction to the whole Uganda Breweries Scotch whisky portfolio.
The occasion featured mini mentorship classes on the artwork of savoring Scotch, the creation of signature cocktails, and insights into the distinctive attributes of Johnnie Walker, from mixing to getting older.
Additionally Learn: Uganda Breweries launches ‘Love Scotch Affair’ to celebrate whisky enthusiasts
Christine Kyokunda, the Scotch & Reserve Model Supervisor at UBL, highlighted the academic essence of the Love Scotch Affair. “This marketing campaign is about unlearning and relearning every thing we find out about whisky. It’s about discovering new, enjoyable, and thrilling methods to take pleasure in our Scotch. I’m thrilled to convey this expertise to our shoppers,” Kyokunda mentioned.
“The ‘Love Scotch’ marketing campaign will run from June 1 by way of to July, coming to life in a few of Kampala’s most unique bars. We invite everybody to affix us with their family and friends to expertise whisky like by no means earlier than,” Kyokunda added.
The “Love Scotch affair is inclusive of all whisky manufacturers inside the Uganda Breweries Restricted (UBL) portfolio.
Single malt fans can look ahead to The Singleton expertise, whereas followers of the distinctive notes of Black & White whisky will even be catered for. It can even have J&B and VAT 69 included for all whisky lovers
About Johnnie Walker
Johnnie Walker is the world’s number-one promoting Scotch whisky model, representing the concept of private progress for the many individuals who take pleasure in it in additional than 180 nations worldwide.
John Walker pioneered mixing when he based the enterprise in 1820 and by no means regarded again, rising it from a grocer’s personal Scotch whisky into a classy, international icon. It’s that very same forward-looking perspective that drives the model and its shoppers in the present day.
Johnnie Walker’s vary of award-winning whiskies contains Johnnie Walker Crimson Label, Johnnie Walker Black Label, Johnnie Walker Double Black, Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label, and Johnnie Walker Blue Label.
