Uganda Breweries by its flagship beer, Bell Lager has immediately introduced this yr’s sustainability companions Coca Cola- the hydration companion and a transportation companion, Secure Boda to co-organize the second version of Bell Obafest, a beer celebration set to happen this month from the 18th to the twentieth at Jahazi Pier Munyonyo.
The announcement marks the continued efforts by UBLtowards attaining a 10-year sustainability motion plan; Society 2030: Spirit of Progress with bold targets to allow the corporate make measurable progress on the 13 sustainable growth targets by to doing enterprise the fitting means.
This has been realized by championing sustainable enterprise practices by selling inclusion and diversitythrough an ongoing collaboration with Mild for the World on the pageant and selling accountable consuming whilemitigating drunk driving by revelers all through the three days of the pageant amongst different pillars.
Talking on the press briefing, Lillian Kansiime the Bell Lager Model Supervisor Uganda Breweries emphasised the significance of sustainable enterprise practices to mitigate the various results of over consumption to customers if not regulated.
“As a enterprise, Uganda Breweries is dedicated in the direction of selling sustainable enterprise practices throughout the atmosphere it operates. All through the three-day celebration, this dedication might be mirrored by enabling accountable consuming and encouraging moderation as a way of addressing dangerous use of alcohol by the partnership with Coca Cola Drinks Uganda and Secure Boda”, she added.
Set to draw over 20,000 revelers, Bell ObaFest returns for the second time in a three-day beer celebration marked with varied beer actions and driving social affect.
Whereas handing over a UGX 10M and 100 cartons of consuming water contribution in the direction of this yr’s Bell ObaFest, Fiona kemigisha, the Ag. Channel & Commerce Advertising ManagerCoca Cola Beverage Uganda famous that CCBU is pushed by actively encouraging knowledgeable decisions and balanced life for his or her customers and this partnership is a testomony in the direction of this dedication as the official hydration companion at the Bell ObaFest.
Talking on behalf of Secure Boda, Calvin Mukooli highlighted discounted and safe protected boda and automotive rides for all revelers at all through the three days of the pageant and expressed the necessity for continued partnerships to ensure client security.
As soon as once more, Bell ObaFest is partnering with Asante Waste Administration to make sure correct waste administration throughout and after the pageant.
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